How do I get to the top of Google? This is the one question I get asked from every new client I acquire within the first 5 minutes of a consultation. The conversation usually goes like this:
“When I type one of our keywords into Google, we don’t come up. We’ve been using this SEO agency for a while now, and our website is fully optimised, but we don’t appear for this particular keyword. So, how do we get to the top of Google?”
My response: “Well have you got the keyword embedded into your website or have any content, such as blogs or articles that includes that keyword that you want to show for?”
Client: “Oh. No, we don’t.”
And there you have it, that’s why you don’t appear for that specific keyword.
So, how do you get to the top of Google?
You may have heard the expression, ‘Content is King’. If you’re in the digital marketing world you definitely would have heard this being said countless times. If you want to appear for specific keywords, then use them. Write about them; write a blog that’s based on that keyword and shout it from the rooftops. But, once that blog is written make sure that the blog is optimized (this is where clever lil ol’ people like me come in *wink* *wink* call me!)
You want your keyword to be in your meta-title, your meta-description, as well as it being mentioned in your blog (depending on the content length) around 3-5 times. There are other things you need to do too, but I’m not making myself redundant now, c’mon!
Now, the next question I get asked. “We published our blog on said keyword last week, why aren’t we at the top of Google yet?” – This is where I take a deep breath and breathe quietly for a good 10 seconds before answering. Patience is the keyword here.
So, how long will it take?
Optimization on a blog can vary; it used to take anywhere from around 8 weeks to 12 months to take affect. Yes, you read correctly, 52 weeks. And this wasn’t that long ago, now this is down to Google; it all depends on your authority and competitive landscape. If you’re dominant in your market then Google can optimize and have your content at the top within a couple days; but if you’re a smaller fish in the pond it could still be a couple weeks.
You need to be constantly producing new content for every keyword you want to be listed for. It needs to be embedded into your website so you can make the focus on and around the keyword, that way Google recognizes when it needs to send traffic your way. Tools to help you do this are: Yoast and Rank Math just to name a couple.
I usually advise clients to be producing at least 1 blog a week; but then you want to be constantly reminding your audience that your blogs are there. Social media feeds into your SEO ranking so having social posts linking back to your blogs on your website is vital.
Anyway, this is just a little insight as to what to do to get to the top of Google, my next blog will be a bit more in depth on how to stay at the top of Google if you’re already there. Contact me if you have any questions, or even better, if want me to get you to the top of Google myself because the last agency you used was shit. (You’d be surprised how many people tell me this!)