Now that we have briefly spoken about how to get to the top of Google; the next big question is, how do you stay at the top of Google? Ranking on the first page of Google is no easy task. The competition is high in all industries, so you’ve got to put the work in to maintain your position.
I mentioned in my previous blog about how ‘Content is King’, well guess what? It still is, and always will be.
For those of you who are just starting out in the world of business, you’ll be looking to start your social media accounts etc. and this, like blogging requires constant content. Before you even think about launching your social media pages, please ensure you have at least 1 month’s worth of content under your belt. This will save you time and energy when the time comes to launch; but more importantly it’ll stop you from putting a pause on your posting because you have run out of content.
The same goes for the content on your website. Make sure it is up to date, fresh and constantly moving. Everything involved with content in and on your website is constantly contributing to your SEO ranking. Google is like Big Brother, it’s always watching; and if you’re not producing frequent new content then it won’t be so bothered about keeping you at the top; it’ll use you occasionally for that one great blog you wrote 5 years ago, maybe… Unless your competition wrote about the same thing last week.
Already Established Ranking
If you’re already an established business and have a website overflowing with blogs and content, then that’s great!
Top Tip: Make it a monthly task to go through your post archive to check there’s nothing in there that is over 2 years old. If you have blogs that are older than that, re-purpose them. Like an old, upholstered chair, give them a revamp. Check the internal and external links still work, if they don’t find new ones; and more importantly, check that the content is still relevant to your business and your objectives. You don’t want to be seen as the big fish with the outdated content, it’s sloppy and easy to fix. Again, if you’re struggling with manpower or time on this, then I’d be more than happy to step in and do a bit of SEO admin for you on a monthly basis.
If you’re not the creative type and find writing new content such as blogs and social media posts difficult; or even just finding the topics on what you should be writing about for your business, then I can help with this too. I use platforms use a SEMrush and Google Keyword Planner which help fill in the gaps with your keywords. They will tell me what topics your competition is writing about and ranking for so that you can also play along and stay on trend.
As always, if you have any questions, or you would like help with staying at the top of Google and ranking on their first page forever, get in touch!