8, Jul 2021
My Entrepreneurial Journey – Start Up Chapter 3
Start Up The 5 W’s
By now you will have established (from my first blog) what you want your start-up to do or be. Who you might know that could help get you there. However, if not just carry on reading anyway. You can start to mentally plan for the next step.
Ask yourself: Why are you doing this? Why do you want to start your own business?
If your heart isn’t 110% in this commitment then I wouldn’t advise doing it. It is time consuming, draining and a brain ache, but it’s also rewarding and a proud thing to achieve. For those trying times you’ve had or are having, write down three reasons why you’re doing this. Now, stick them to your monitor or fridge so you can remind yourself why you’re still up at 3am working your fingers down to the bone. Everyone has their own reasons for starting up a business so always remind yourself of what you can, have and will achieve.
This includes questions like: What’s the purpose of my business? Am I going to make this successful? What do I need to promote it? And whatever else you might have floating in your head.
When it comes to knowing what to do next it can get quite over whelming. As I started out, I felt like I didn’t have enough room in my head for everything that I needed to do. Asking myself all the “what” questions made me feel a bit more in control. Write all the questions in your head down if you have to and then you can answer them accordingly. Almost like a to-do list.
Another concern slash excitement is how you’re going to go about making this business successful, is it capable? When I first started out, I was working a full time job as well as doing this. From the start I had to allocate myself an amount of time that I would spend on building Parvenue every day. A business isn’t just for Christmas (unless it’s seasonal) it’s a more than full time commitment. You’ll find the more involved you get the more time you spend on it, which isn’t a bad thing. Just make sure you’re being as productive as possible.
The main job for me was to find a way to promote my business and start building a brand. I don’t have a budget, so it was the simple case of doing what everyone else is doing. Have a look at Googling all the possibilities of self-promotion, and you’ll be amazed at what you can do for yourself, for free. And again, ask and see what people will do to help you (like I said in my second blog…). Enter phrases like “help with promoting my blog” into Google or Twitter you’ll be surprised as to what it brings up and how it can help you. This will enable people to see your request and also gives them the opportunity to do a good deed. I often do this to help others.
Start blogging, it can be about anything, what your service/expertise is would be a good start. Create a website, social media pages and most importantly share. Sharing is caring. Share your content. Spread your knowledge. Don’t get selfish about what you know because let’s face it, someone’s already done it. Then, until you’re established enough to not have the time (because you’re so busy making millions), there’s always little ol’ me who will gladly do it for you!
E.g. Where am I going to start? Whereabouts can I go to spread my knowledge? Where are the people I need to target?
Social media is always a good place to start. Research hashtags that are relevant and always make sure you have enough content to keep you going; you don’t want to be posting full on, run out of content then stop as you’re gaining traction.
If your business is in retail, creating or crafting things then Facebook and Instagram are good platforms. If you’re offering a service, I wouldn’t recommend it, it’s too noisy. Twitter and LinkedIn are the main platforms for service based businesses, and I’d highly recommend them.
There are plenty of blogging sites today where you can spread your knowledge. Like I say above, I’d highly recommend creating your own website and using that as an extra knowledge sharing platform. I’m going to share another blog regarding building a website on a tight budget, so keep your eyes peeled. Events are another source of where you can go to promote yourself. Get some business cards created on Vista Print, they’re good quality and affordable, and get dishing them out to any Tom, Dick and Harry.
I.e. When shall I do this? When shall I do that? When’s the right time?
The answer to this question is always NOW! Or if you’re me, after payday. Don’t waste time waiting for the right moment, because it might never come, there’s no time like the present. So another “what” question for you: “What you waiting for?”
For example, who is your target audience? Who will be interested in what you have to offer?
Now this is an important question! It should be obvious to you who you need to target once your business idea is put in place. In my case it’s small to medium enterprises (aka SME’s – for now). It’s only me with a bit of help on the side, so it was easy for me to establish who Parvenue would be targeting. Some people may not find this so easy. Again like I said in my 2nd blog, market research!
Once you’ve set yourself up on social media platforms and promoted your own website, you’ll be surprised. Mainly at how many people are interested in what you have to offer. This is also where events come in handy, get networking! If you’re based in the Midlands then check this website out; they do networking events all the time.
Communication is key when it comes to the “who” questions. Search for local networking events, or have a look at national arenas. See what exhibitions they have on which might interest you. Make sure you take some business cards and have a good old fashioned natter. Remember, you’re representing your own work of art so brag about it!
If you have any other questions for me about the 5 W’s then please get in touch; or if you need me to do a blog share, I’d be more than pleased to help!